Extensive data analysis
The analytics is based on the data that reflect the needs and preferences of 107.6 mn retail consumers and 6 mn business customers as well as data from 70+ internal and external sources of Sber and partners. The key basic unit for analysis is the payment done by a retail or business customer. Every tap with a Sber card on any acquiring terminal is recorded and can be analyzed. All data received and used by SberAnalytics are depersonalized and aggregated to protect personal information or commercial secrets.
Thanks to proprietary information analysis algorithms, ML models and artificial intelligence, SberAnalytics can create research of any complexity tailored to the needs of businesses and state institutions
Solutions for business
Analytics for business tasks and effective management
SberAnalytics is aimed at helping businesses work out their development strategy, foresee trends, learn insights, and see sales and profit opportunities
We offer the following tools
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Drafting social and demographic financial portrait of a customer for any industry (from drugstores to residential property) or creating a resident portrait for a specific geography
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Geoanalytical data for evaluating business, financial flows in certain locations and searching for the best merchant locations
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Product range analysis of the key market trends on the level of categories and products
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Analysis of target audience and competition to manage the merchant network as a whole, while being able to dive deep and look at a specific shop
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Wi-Fi monitoring: gathering the audience for a specific location and further targeting, offline to online retargeting, online to offline conversion and launching omnichannel big-data-driven campaigns
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Consulting based on big-data: assessing investment project potential, researching the market, scaling businesses while minimizing risks and evaluating the optimal business promotion methods
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Discovering the sentiment among the audience with online surveys
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Developing BI platforms and other IT products for businesses
Service for searching and analyzing the companies
Service for searching and analyzing the profile of legal entities and private entrepreneurs
SberAnalytics has been providing services not only for business, but also for the public sector for more than five years. Based on data on expenditures and financial flows, experts can assess the economic condition of any major city and region, provide data on migration flows, tourism potential, etc
With this solution you can
Check the trustworthiness of clients and vendors — businesses or sole traders
Assess the financial sustainability of a counteraparty
Monitor the changes in companies
With Service you can learn
- Type of business activity an organization or sole trader is engaged in
- Registration data
- Accounting reports
- Statements from EGRUL (Unified National Register of Legal Entities)
Service database is updated everyday. You can change data access settings depending on your needs: web interface (UI), API and/or FTP delivery
